4/26/2023 0 Comments Neo sans fontEach has a companion italic, and Neo Tech offers a suite of alternate characters. "Both the Neo Sans and the more-minimalist Neo Tech families are available in six weights, ranging from Light to Ultra. These are Neo Sans and Neo Tech, designs Lester describes as "legible without being neutral, nuanced without being fussy, and expressive without being distracting. ![]() To conceive a typeface that crossed the line from modern to futuristic, Lester decided to amplify these qualities.About a year after Lester's initial conceptual work, two highly functional and versatile typefaces emerged. Lester's research confirmed that the principal ingredient of an "ultra modern" typeface was simplicity of character structure: a carefully drawn, monoline form, open letter shapes and smooth, strong curves. He decided to finish the design on his own. ![]() "I was left with a sketchbook full of ideas and thought it would be a shame not to see what came of them," says Lester. Designer Sebastian Lester took on this intriguing custom font assignment, but soon, a bureaucratic decision cancelled the project. The branding agency's client wanted an "ultra modern" typeface that was "futuristic without being gimmicky or ephemeral," according to the design brief.
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